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How Holistic Is Your Organization’s Perspective?

By Marcia Koon December 3, 2019 - Blog, Product Development, SAP System, Supply Chain Management by Marcia Koon

With most of my career being spent with the front-of-the-house supply chain (customer service, sales, marketing, logistics), my natural perspective of the product lifecycle is: Introduction: Defining the market and positioning the product, as well as the pricing and strategy planned for growth (i.e. price high to achieve slower volume growth.) Price low and go…

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