Brand Management

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A Strong Supply Chain is Integral to Effective Brand Management

September 12, 2016 - Supply Chain Management by Anna Watson

by Lisa Roberts Too often supply chain-based organizations operate in siloed environments. At Reveal, we see it frequently — procurement does not communicate effectively with production; production does not communicate effectively with warehousing; warehousing does not communicate effectively with distribution; distribution does not communicate effectively with customer service; sales does not communicate effectively with any of…

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