About Us

Helping supply chains deliver the right products, at the right time, to the right place.

Reveal is a business powered by purpose. Our mission is to use our knowledge of the supply chain as an indispensable link toward commercial success and social good. We believe every company and every individual contains untapped potential to transform and succeed.

Our story begins with an unlikely hero, the supply chain. To some, linear and static, disruptive and unwieldy, it is the symbol of frustration. To others less jaded, it is a necessary hurdle, one to be tolerated. But to us, as studied and humble practitioners, we see beyond its pitfalls to the heart of its promise. Its intention is good, its purpose transcends — because, at its core, it delivers what we all desire: the right products, at the right place, at the right time.

It is our mission at Reveal to follow the wisdom we so often prescribe: “Use what you have” — your people, your systems, your processes, your passions — and convert these mechanisms into engines of advancement that generate value for business and hope for the world.

We at Reveal believe the supply chain is an indispensable link toward commercial success and social good; it is our goal to create ongoing value – our most elemental methodology — for both. The very core of our business is built on giving back. We donate our time and a portion of our proceeds to non-profit initiatives whose efforts resonate with our own: helping the disadvantaged children of the world receive the products they require — food, water, education, shelter and solace.

To go beyond, to reveal hidden value, this is the potential of the supply chain. Its purpose is our purpose. Together, with our partners, people and technologies, we help companies deliver their right products, at the right place at the right time.


Meet the partners that defines and drives the company’s direction.
Martin Rowan

Martin Rowan

Managing Partner

Steven Crooke

Steven Crooke

Managing Partner

Sean Elliffe

Sean Elliffe

Senior Partner

Ed Elsbury

Ed Elsbury


Kristie Bane

Kristie Bane

Associate Partner

Our Values

Reveal's Principles


  • Make things happen

    The ability to be proactive, developing healthy new habits and personal discipline.

  • Achieve personal significance

    An accurate self-image based on increasing self-awareness, and an understanding of your strengths, weaknesses, blind-spots, passions, experiences and gifts.

  • X out the negatives

    A positive attitude that gives us proper perspectives on the situations we face, allows us to believe the best about the people in our lives, and the ability to deal with fears, problems, and difficulties in a healthy way.


  • Internalize right principles

    The ability to consistently live a principle-centered life at home, work, and in the community.

  • March to a mission

    A clear sense of personal mission and purpose in your life.


  • Integrate all of life

    Balance in your personal priorities, attitudes, and goals that lead to a more whole, healthy, and productive life.

  • Zero in on caring for people

    A genuine concern for others and the ability to effectively listen, confront, empathize, and coach others.

  • Energize internally

    The ability and commitment to continuously invest in your own personal and character development.

  • Realign rigorously

    The ability to handle change and make necessary mid-course corrections.

  • Stay the course

    The ability to stay focused on priorities and not give up during difficult times, or the ability to stand against all that the world may raise up against you.


Throughout our existence, Reveal has been the proud recipient of several industry awards

SAP Partner Advisory Council for Innovation Member

oVo Lighthouse™ became SAP Certified

Built on SAP Cloud Platform

SAP Partner Advisory Council for Innovation Member

SAP Partner Advisory Council for Innovation Member

Named to SAP Partner Advisory Council for Innovation

SAP Pinnacle Award nomination

SAP Pinnacle Award nomination

SAP Pinnacle Award for Packaged Mobile Application Innovation

Finalist in the first SAP Mobile App Challenge

Selected as an SAP Partner Edge company

Participated in the first North American Developer Challenge

Our History

Reveal began as Q Data more than 30 years ago in South Africa. In 1992, the organization opened its SAP practice, and throughout the early 1990s, implemented SAP in various organization throughout the world and had established offices in South Africa, Australia, the UK and the United States.


In October 2015, sister companies and supply chain industry leaders Reveal, Expert IG and Q Data unified to create one expanded brand under the Reveal name. The three organizations integrated to create a brand that partners with SAP-centric businesses to transform them by challenging the traditional thinking on the modern supply chain and revealing the hidden value through the smart use of people, processes and technology.


In 2011, The Business Maturity Group incorporated to manage the shared services for the group of companies.


In 2005, Q Data incorporated Reveal to focus on post-implementation services, since the market had a dire need to see value from their SAP implementations. Then, in 2007, the group moved its headquarters to the metro Chicago area, and in 2008, it incorporated expertIG as its integration and enterprise mobility practice.


Reveal is proud to partner with the following organizations to bring value to the marketplace

SAP Partner Advisory Council for Innovation

In May 2016, Reveal was named to the new SAP Partner Advisory Council for Innovation. Reveal is one of 13 organizations given this designation and appointment to this global advisory council. It is a senior executive forum to exchange thought-leading ideas and best practices for the development and go-to-market efforts for applications built on SAP HANA Cloud Platform. The goals of the council are to help partners in the SAP ecosystem build impactful applications efficiently, commercialize these applications effectively, as well as define, evolve and execute a best-in-industry ecosystem vendor relationship.


As a market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. Founded in 1972, SAP has a rich history of innovation and growth that has made it a true industry leader. SAP currently employs more than 51,400 people in more than 50 countries worldwide. SAP is listed on several exchanges, including the Frankfurt Stock Exchange and NYSE under the symbol “SAP.” Reveal participates in the SAP PartnerEdge Program.


SAPinsider is the premier source of information on product and service initiatives coming from SAP and its partners. SAPinsider is part of the Wellesley Information Services (WISpubs). Reveal partners with SAPinsider to speak on topics related to Supply Chain Management, Logistics Information System, Sales & Operations Planning (S&OP), Inventory Reduction and more since 2006.

Americas’ SAP Users’ Group-ASUG

Americas’ SAP Users’ Group ASUGis the world’s largest SAP user group. Originally founded by a group of visionary SAP customers in 1991, its mission is to help people and organizations get the most value from their investment in SAP technology.

ASUG currently serves thousands of businesses via companywide memberships, connecting more than 130,000 professionals with networking and educational resources to help them master new challenges. Through in-person and virtual events, on-demand digital resources, and ongoing advocacy for its membership, ASUG helps SAP customers make more possible.

TruQua Enterprises, LLC

TruQua is an SAP service and software development partner specializing in software solutions, project implementations, and deployment strategies for SAP S/4HANA, SAP Financials, SAP Analytics, and SAP Platform and Technology solutions. TruQua continues to influence the direction of these products and build custom solutions to bridge any gaps in product functionality. TruQua also actively helps SAP customers derive value from maturing areas such as Machine Learning, Artificial Intelligence, and Blockchain. For more information, please visit www.truqua.com.


GlueData is an SAP Validated Expertise Partner with specific focus on Enterprise Information Management (EIM) with specific focus on utilizing the SAP Business Objects tools to facilitate information life cycle management. Reveal partners with GlueData to develop information stewardship and governance around Data Quality, Data Solution Architecture, and Data Analytics releasing the value of data management and raising the level of Information Maturity with SAP enabled clients.

Giving Back

Reveal is powered by purpose. A portion of our profits goes to helping children in need receive the supplies they so often lack — food, water, shelter, education and solace. Uncovering the potential of the supply chain is what we do, improving lives is why we do it.

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