About Us
Helping supply chains deliver the right products, at the right time, to the right place.
Reveal is a business powered by purpose. Our mission is to use our knowledge of the supply chain as an indispensable link toward commercial success and social good. We believe every company and every individual contains untapped potential to transform and succeed.
Our story begins with an unlikely hero, the supply chain. To some, linear and static, disruptive and unwieldy, it is the symbol of frustration. To others less jaded, it is a necessary hurdle, one to be tolerated. But to us, as studied and humble practitioners, we see beyond its pitfalls to the heart of its promise. Its intention is good, its purpose transcends — because, at its core, it delivers what we all desire: the right products, at the right place, at the right time.
It is our mission at Reveal to follow the wisdom we so often prescribe: “Use what you have” — your people, your systems, your processes, your passions — and convert these mechanisms into engines of advancement that generate value for business and hope for the world.
We at Reveal believe the supply chain is an indispensable link toward commercial success and social good; it is our goal to create ongoing value – our most elemental methodology — for both. The very core of our business is built on giving back. We donate our time and a portion of our proceeds to non-profit initiatives whose efforts resonate with our own: helping the disadvantaged children of the world receive the products they require — food, water, education, shelter and solace.
To go beyond, to reveal hidden value, this is the potential of the supply chain. Its purpose is our purpose. Together, with our partners, people and technologies, we help companies deliver their right products, at the right place at the right time.
Leadership
Meet the partners that defines and drives the company’s direction.
Martin Rowan
Managing Partner
Martin Rowan
Martin Rowan is a Managing Partner at Reveal
Martin Rowan is Managing Partner at Reveal. With 20+ years of global experience, he helps organizations unlock hidden profit in their SAP supply chains by aligning people, process, and technology. Martin has guided industry leaders like the US Navy, GE, and BMW in reducing strategic drag and recovering trapped value. He’s also a passionate advocate for using supply chain as a force for good—supporting global initiatives that serve neglected and at-risk children.
Sean Elliffe
Senior Partner
Sean Elliffe
Sean Elliffe is a Senior Partner at Reveal
Sean leads global SAP supply chain optimization programs at Reveal. With 30+ years of experience and a background in engineering and education, he builds targeted solutions that reduce strategic drag and unlock hidden profit. He’s advised companies like BHP, Ryerson, and Entegris across six continents, helping teams trust SAP, improve execution, and boost efficiency. A frequent international speaker, Sean brings practical insight to complex challenges.
Ed Elsbury
Partner
Ed Elsbury
Ed Elsbury is a Partner at Reveal
As an Partner at Reveal, Ed Elsbury helps business leaders unlock hidden profit by turning their underused SAP systems into engines of efficiency, resilience, and cash flow. He builds lasting client partnerships grounded in measurable outcomes—from eliminating supply chain waste to driving operational performance that improves EBITDA. With over 35 years of strategic business experience, Ed specializes in designing and executing solutions that reduce operating costs, streamline distribution, and increase margin—all without custom code. His focus is always on aligning execution with strategic intent, helping organizations stop profit leakage and fully leverage their investment in SAP.
Kristie Bane
Partner
Kristie Bane
Kristie Bane is a Partner at Reveal
Kristie Bane is a Partner at Reveal and a supply chain thought leader focused on driving measurable outcomes through client engagement and strategic content. With 25+ years of hands-on experience across retail, CPG, entertainment, and automotive, she specializes in change management, decision support, and integrated planning. Kristie holds certifications including A-CPF, DDLP/DDPP, and SAP Solutions Practitioner, and regularly speaks at industry events.
Wayne Thomas
Associate Partner
Wayne Thomas
Wayne Thomas is a Associate Partner at Reveal
Wayne Thomas is a Associate Partner at Reveal, where he serves as a Thought Leader. Bringing decades of leadership experience. He has helped organizations translate vision into action across supply chains to achieve outcomes and attain levels of Business Maturity that improve service levels, make supply chains agile, responsive, and directly contribute to profitability and growth.
Wayne's expertise in Operations, Manufacturing, and Supply Chain has been garnered across a wide variety of industry verticals spanning multiple geographies.
Our Values
Reveal's Principles
Attitude
Make things happen
The ability to be proactive, developing healthy new habits and personal discipline.
Achieve personal significance
An accurate self-image based on increasing self-awareness, and an understanding of your strengths, weaknesses, blind-spots, passions, experiences and gifts.
X out the negatives
A positive attitude that gives us proper perspectives on the situations we face, allows us to believe the best about the people in our lives, and the ability to deal with fears, problems, and difficulties in a healthy way.
Belief
Internalize right principles
The ability to consistently live a principle-centered life at home, work, and in the community.
March to a mission
A clear sense of personal mission and purpose in your life.
Commitment
Integrate all of life
Balance in your personal priorities, attitudes, and goals that lead to a more whole, healthy, and productive life.
Zero in on caring for people
A genuine concern for others and the ability to effectively listen, confront, empathize, and coach others.
Energize internally
The ability and commitment to continuously invest in your own personal and character development.
Realign rigorously
The ability to handle change and make necessary mid-course corrections.
Stay the course
The ability to stay focused on priorities and not give up during difficult times, or the ability to stand against all that the world may raise up against you.
Recognition
Throughout our existence, Reveal has been the proud recipient of several industry awards
SAP Partner Advisory Council for Innovation Member
oVo Lighthouse™ became SAP Certified
Built on SAP Cloud Platform
SAP Partner Advisory Council for Innovation Member
SAP Partner Advisory Council for Innovation Member
Named to SAP Partner Advisory Council for Innovation
SAP Pinnacle Award nomination
SAP Pinnacle Award nomination
SAP Pinnacle Award for Packaged Mobile Application Innovation
Finalist in the first SAP Mobile App Challenge
Selected as an SAP Partner Edge company
Participated in the first North American Developer Challenge
Our History
Reveal began as Q Data more than 30 years ago in South Africa. In 1992, the organization opened its SAP practice, and throughout the early 1990s, implemented SAP in various organization throughout the world and had established offices in South Africa, Australia, the UK and the United States.
2015
In October 2015, sister companies and supply chain industry leaders Reveal, Expert IG and Q Data unified to create one expanded brand under the Reveal name. The three organizations integrated to create a brand that partners with SAP-centric businesses to transform them by challenging the traditional thinking on the modern supply chain and revealing the hidden value through the smart use of people, processes and technology.
2011
In 2011, The Business Maturity Group incorporated to manage the shared services for the group of companies.
2005
In 2005, Q Data incorporated Reveal to focus on post-implementation services, since the market had a dire need to see value from their SAP implementations. Then, in 2007, the group moved its headquarters to the metro Chicago area, and in 2008, it incorporated expertIG as its integration and enterprise mobility practice.
Alliances
Reveal is proud to partner with the following organizations to bring value to the marketplace
SAP Partner Advisory Council for Innovation
In May 2016, Reveal was named to the new SAP Partner Advisory Council for Innovation. Reveal is one of 13 organizations given this designation and appointment to this global advisory council. It is a senior executive forum to exchange thought-leading ideas and best practices for the development and go-to-market efforts for applications built on SAP HANA Cloud Platform. The goals of the council are to help partners in the SAP ecosystem build impactful applications efficiently, commercialize these applications effectively, as well as define, evolve and execute a best-in-industry ecosystem vendor relationship.
SAP
As a market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 238,000 customers to operate profitably, adapt continuously, and grow sustainably. Founded in 1972, SAP has a rich history of innovation and growth that has made it a true industry leader. SAP currently employs more than 51,400 people in more than 50 countries worldwide. SAP is listed on several exchanges, including the Frankfurt Stock Exchange and NYSE under the symbol “SAP.”
SAPinsider
SAPinsider is the premier source of information on product and service initiatives coming from SAP and its partners. SAPinsider is part of the Wellesley Information Services (WISpubs). Reveal partners with SAPinsider to speak on topics related to Supply Chain Management, Logistics Information System, Sales & Operations Planning (S&OP), Inventory Reduction and more since 2006.
Americas’ SAP Users’ Group-ASUG
Americas’ SAP Users’ Group ASUGis the world’s largest SAP user group. Originally founded by a group of visionary SAP customers in 1991, its mission is to help people and organizations get the most value from their investment in SAP technology.
ASUG currently serves thousands of businesses via companywide memberships, connecting more than 130,000 professionals with networking and educational resources to help them master new challenges. Through in-person and virtual events, on-demand digital resources, and ongoing advocacy for its membership, ASUG helps SAP customers make more possible.
TruQua Enterprises, LLC
TruQua is an SAP service and software development partner specializing in software solutions, project implementations, and deployment strategies for SAP S/4HANA, SAP Financials, SAP Analytics, and SAP Platform and Technology solutions. TruQua continues to influence the direction of these products and build custom solutions to bridge any gaps in product functionality. TruQua also actively helps SAP customers derive value from maturing areas such as Machine Learning, Artificial Intelligence, and Blockchain. For more information, please visit www.truqua.com.
GlueData
GlueData is an SAP Validated Expertise Partner with specific focus on Enterprise Information Management (EIM) with specific focus on utilizing the SAP Business Objects tools to facilitate information life cycle management. Reveal partners with GlueData to develop information stewardship and governance around Data Quality, Data Solution Architecture, and Data Analytics releasing the value of data management and raising the level of Information Maturity with SAP enabled clients.
Giving Back
Reveal is powered by purpose. A portion of our profits goes to helping children in need receive the supplies they so often lack — food, water, shelter, education and solace. Uncovering the potential of the supply chain is what we do, improving lives is why we do it.
