About Us
Helping supply chains deliver the right products, at the right time, to the right place.
Reveal is a business powered by purpose. Our mission is to use our knowledge of the supply chain as an indispensable link toward commercial success and social good. We believe every company and every individual contains untapped potential to transform and succeed.
Our story begins with an unlikely hero, the supply chain. To some, linear and static, disruptive and unwieldy, it is the symbol of frustration. To others less jaded, it is a necessary hurdle, one to be tolerated. But to us, as studied and humble practitioners, we see beyond its pitfalls to the heart of its promise. Its intention is good, its purpose transcends — because, at its core, it delivers what we all desire: the right products, at the right place, at the right time.
It is our mission at Reveal to follow the wisdom we so often prescribe: “Use what you have” — your people, your systems, your processes, your passions — and convert these mechanisms into engines of advancement that generate value for business and hope for the world.
We at Reveal believe the supply chain is an indispensable link toward commercial success and social good; it is our goal to create ongoing value – our most elemental methodology — for both. The very core of our business is built on giving back. We donate our time and a portion of our proceeds to non-profit initiatives whose efforts resonate with our own: helping the disadvantaged children of the world receive the products they require — food, water, education, shelter and solace.
To go beyond, to reveal hidden value, this is the potential of the supply chain. Its purpose is our purpose. Together, with our partners, people and technologies, we help companies deliver their right products, at the right place at the right time.
Leadership
Meet the partners that defines and drives the company’s direction.
Martin Rowan
Managing Partner
Martin Rowan
Martin Rowan is a Managing Partner at Reveal
Martin Rowan is Managing Partner at Reveal. With 20+ years of global experience, he helps organizations unlock hidden profit in their SAP supply chains by aligning people, process, and technology. Martin has guided industry leaders like the US Navy, GE, and BMW in reducing strategic drag and recovering trapped value. He’s also a passionate advocate for using supply chain as a force for good—supporting global initiatives that serve neglected and at-risk children.
Steven Crooke
Managing Partner
Steven Crooke
Steven Crooke is a Managing Partner at Reveal
Steven is a passionate supply chain and leadership professional with 30+ years of global experience. He helps organizations unlock latent value by aligning people, challenging norms, and fostering collaboration. Known for sparking “lightbulb moments,” he thrives on empowering teams to work better together. Steven shares his insights through social media and speaking engagements across North America and Europe.
Sean Elliffe
Senior Partner
Sean Elliffe
Sean Elliffe is a Senior Partner at Reveal
Sean leads global SAP supply chain optimization programs at Reveal. With 30+ years of experience and a background in engineering and education, he builds targeted solutions that reduce strategic drag and unlock hidden profit. He’s advised companies like BHP, Ryerson, and Entegris across six continents, helping teams trust SAP, improve execution, and boost efficiency. A frequent international speaker, Sean brings practical insight to complex challenges.
Ed Elsbury
Partner
Ed Elsbury
Ed Elsbury is a Partner at Reveal
As an Partner at Reveal, Ed Elsbury helps business leaders unlock hidden profit by turning their underused SAP systems into engines of efficiency, resilience, and cash flow. He builds lasting client partnerships grounded in measurable outcomes—from eliminating supply chain waste to driving operational performance that improves EBITDA. With over 35 years of strategic business experience, Ed specializes in designing and executing solutions that reduce operating costs, streamline distribution, and increase margin—all without custom code. His focus is always on aligning execution with strategic intent, helping organizations stop profit leakage and fully leverage their investment in SAP.
Kristie Bane
Partner
Kristie Bane
Kristie Bane is a Partner at Reveal
Kristie Bane is a Partner at Reveal and a supply chain thought leader focused on driving measurable outcomes through client engagement and strategic content. With 25+ years of hands-on experience across retail, CPG, entertainment, and automotive, she specializes in change management, decision support, and integrated planning. Kristie holds certifications including A-CPF, DDLP/DDPP, and SAP Solutions Practitioner, and regularly speaks at industry events.
Wayne Thomas
Associate Partner
Wayne Thomas
Wayne Thomas is a Associate Partner at Reveal
Wayne Thomas is a Associate Partner at Reveal, where he serves as a Thought Leader. Bringing decades of leadership experience. He has helped organizations translate vision into action across supply chains to achieve outcomes and attain levels of Business Maturity that improve service levels, make supply chains agile, responsive, and directly contribute to profitability and growth.
Wayne's expertise in Operations, Manufacturing, and Supply Chain has been garnered across a wide variety of industry verticals spanning multiple geographies.
Our Values
Reveal's Principles
Attitude
Make things happen
The ability to be proactive, developing healthy new habits and personal discipline.
Achieve personal significance
An accurate self-image based on increasing self-awareness, and an understanding of your strengths, weaknesses, blind-spots, passions, experiences and gifts.
X out the negatives
A positive attitude that gives us proper perspectives on the situations we face, allows us to believe the best about the people in our lives, and the ability to deal with fears, problems, and difficulties in a healthy way.
Belief
Internalize right principles
The ability to consistently live a principle-centered life at home, work, and in the community.
March to a mission
A clear sense of personal mission and purpose in your life.
Commitment
Integrate all of life
Balance in your personal priorities, attitudes, and goals that lead to a more whole, healthy, and productive life.
Zero in on caring for people
A genuine concern for others and the ability to effectively listen, confront, empathize, and coach others.
Energize internally
The ability and commitment to continuously invest in your own personal and character development.
Realign rigorously
The ability to handle change and make necessary mid-course corrections.
Stay the course
The ability to stay focused on priorities and not give up during difficult times, or the ability to stand against all that the world may raise up against you.
Recognition
Throughout our existence, Reveal has been the proud recipient of several industry awards
SAP Partner Advisory Council for Innovation Member
oVo Lighthouse™ became SAP Certified
Built on SAP Cloud Platform
SAP Partner Advisory Council for Innovation Member
SAP Partner Advisory Council for Innovation Member
Named to SAP Partner Advisory Council for Innovation
SAP Pinnacle Award nomination
SAP Pinnacle Award nomination
SAP Pinnacle Award for Packaged Mobile Application Innovation
Finalist in the first SAP Mobile App Challenge
Selected as an SAP Partner Edge company
Participated in the first North American Developer Challenge
Our History
Reveal began as Q Data more than 30 years ago in South Africa. In 1992, the organization opened its SAP practice, and throughout the early 1990s, implemented SAP in various organization throughout the world and had established offices in South Africa, Australia, the UK and the United States.
2015
In October 2015, sister companies and supply chain industry leaders Reveal, Expert IG and Q Data unified to create one expanded brand under the Reveal name. The three organizations integrated to create a brand that partners with SAP-centric businesses to transform them by challenging the traditional thinking on the modern supply chain and revealing the hidden value through the smart use of people, processes and technology.
2011
In 2011, The Business Maturity Group incorporated to manage the shared services for the group of companies.
2005
In 2005, Q Data incorporated Reveal to focus on post-implementation services, since the market had a dire need to see value from their SAP implementations. Then, in 2007, the group moved its headquarters to the metro Chicago area, and in 2008, it incorporated expertIG as its integration and enterprise mobility practice.
Alliances
Reveal is proud to partner with the following organizations to bring value to the marketplace
SAP Partner Advisory Council for Innovation
In May 2016, Reveal was named to the new SAP Partner Advisory Council for Innovation. Reveal is one of 13 organizations given this designation and appointment to this global advisory council. It is a senior executive forum to exchange thought-leading ideas and best practices for the development and go-to-market efforts for applications built on SAP HANA Cloud Platform. The goals of the council are to help partners in the SAP ecosystem build impactful applications efficiently, commercialize these applications effectively, as well as define, evolve and execute a best-in-industry ecosystem vendor relationship.
SAP Partner Advisory Council for Innovation
In May 2016, Reveal was named to the new SAP Partner Advisory Council for Innovation. Reveal is one of 13 organizations given this designation and appointment to this global advisory council. It is a senior executive forum to exchange thought-leading ideas and best practices for the development and go-to-market efforts for applications built on SAP HANA Cloud Platform. The goals of the council are to help partners in the SAP ecosystem build impactful applications efficiently, commercialize these applications effectively, as well as define, evolve and execute a best-in-industry ecosystem vendor relationship.
SAP Partner Advisory Council for Innovation
In May 2016, Reveal was named to the new SAP Partner Advisory Council for Innovation. Reveal is one of 13 organizations given this designation and appointment to this global advisory council. It is a senior executive forum to exchange thought-leading ideas and best practices for the development and go-to-market efforts for applications built on SAP HANA Cloud Platform. The goals of the council are to help partners in the SAP ecosystem build impactful applications efficiently, commercialize these applications effectively, as well as define, evolve and execute a best-in-industry ecosystem vendor relationship.
SAP Partner Advisory Council for Innovation
In May 2016, Reveal was named to the new SAP Partner Advisory Council for Innovation. Reveal is one of 13 organizations given this designation and appointment to this global advisory council. It is a senior executive forum to exchange thought-leading ideas and best practices for the development and go-to-market efforts for applications built on SAP HANA Cloud Platform. The goals of the council are to help partners in the SAP ecosystem build impactful applications efficiently, commercialize these applications effectively, as well as define, evolve and execute a best-in-industry ecosystem vendor relationship.
SAP Partner Advisory Council for Innovation
In May 2016, Reveal was named to the new SAP Partner Advisory Council for Innovation. Reveal is one of 13 organizations given this designation and appointment to this global advisory council. It is a senior executive forum to exchange thought-leading ideas and best practices for the development and go-to-market efforts for applications built on SAP HANA Cloud Platform. The goals of the council are to help partners in the SAP ecosystem build impactful applications efficiently, commercialize these applications effectively, as well as define, evolve and execute a best-in-industry ecosystem vendor relationship.
SAP Partner Advisory Council for Innovation
In May 2016, Reveal was named to the new SAP Partner Advisory Council for Innovation. Reveal is one of 13 organizations given this designation and appointment to this global advisory council. It is a senior executive forum to exchange thought-leading ideas and best practices for the development and go-to-market efforts for applications built on SAP HANA Cloud Platform. The goals of the council are to help partners in the SAP ecosystem build impactful applications efficiently, commercialize these applications effectively, as well as define, evolve and execute a best-in-industry ecosystem vendor relationship.
Giving Back
Reveal is powered by purpose. A portion of our profits goes to helping children in need receive the supplies they so often lack — food, water, shelter, education and solace. Uncovering the potential of the supply chain is what we do, improving lives is why we do it.
