Leadership

Martin Rowan is a Managing Partner at Reveal

Martin Rowan is Managing Partner at Reveal. With 20+ years of global experience, he helps organizations unlock hidden profit in their SAP supply chains by aligning people, process, and technology. Martin has guided industry leaders like the US Navy, GE, and BMW in reducing strategic drag and recovering trapped value. He’s also a passionate advocate for using supply chain as a force for good—supporting global initiatives that serve neglected and at-risk children.

Steven Crooke is a Managing Partner at Reveal

Steven is a passionate supply chain and leadership professional with 30+ years of global experience. He helps organizations unlock latent value by aligning people, challenging norms, and fostering collaboration. Known for sparking “lightbulb moments,” he thrives on empowering teams to work better together. Steven shares his insights through social media and speaking engagements across North America and Europe.

Sean Elliffe is a Senior Partner at Reveal

Sean leads global SAP supply chain optimization programs at Reveal. With 30+ years of experience and a background in engineering and education, he builds targeted solutions that reduce strategic drag and unlock hidden profit. He’s advised companies like BHP, Ryerson, and Entegris across six continents, helping teams trust SAP, improve execution, and boost efficiency. A frequent international speaker, Sean brings practical insight to complex challenges.

Ed Elsbury is a Partner at Reveal

As an Partner at Reveal, Ed Elsbury helps business leaders unlock hidden profit by turning their underused SAP systems into engines of efficiency, resilience, and cash flow. He builds lasting client partnerships grounded in measurable outcomes—from eliminating supply chain waste to driving operational performance that improves EBITDA. With over 35 years of strategic business experience, Ed specializes in designing and executing solutions that reduce operating costs, streamline distribution, and increase margin—all without custom code. His focus is always on aligning execution with strategic intent, helping organizations stop profit leakage and fully leverage their investment in SAP.

Kristie Bane is a Partner at Reveal

Kristie Bane is a Partner at Reveal and a supply chain thought leader focused on driving measurable outcomes through client engagement and strategic content. With 25+ years of hands-on experience across retail, CPG, entertainment, and automotive, she specializes in change management, decision support, and integrated planning. Kristie holds certifications including A-CPF, DDLP/DDPP, and SAP Solutions Practitioner, and regularly speaks at industry events.

Wayne Thomas is a Associate Partner at Reveal

Wayne Thomas is a Associate Partner at Reveal, where he serves as a Thought Leader. Bringing decades of leadership experience. He has helped organizations translate vision into action across supply chains to achieve outcomes and attain levels of Business Maturity that improve service levels, make supply chains agile, responsive, and directly contribute to profitability and growth.

Wayne's expertise in Operations, Manufacturing, and Supply Chain has been garnered across a wide variety of industry verticals spanning multiple geographies.