Why Executives Buy-In Really Does Matter ...

Wednesday, November 21, 2018
11:00 am
Martin Rowan
Martin Rowan

The lack of Executive Buy-in is always cited as the top reason why large projects fail. Not because Executives don't understand the importance of new technology or promote and evangelize new technology.  It is because they don't "show" it physically.  It's more than just attending Steering Committee meetings and cheering the team on over an email or two. It is far more about actually sitting in on workshops, actively participating in setting the targets, goals, and objectives and walking the corridors to encourage and drive change from within. They intellectually understand the importance but seem to miss that this is not merely a tool improvement but a new way of life. This webinar will wrap up this series on how to best help bring the executive team along and ensure active engagement.

Key Points:
• Understand the fears and challenges that drive lack of buy-in
• Understand how to move the Executive team from "Lip" service to "Full" service
• See examples of transformational projects that have succeeded due to proper Executive Buy-in


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