The foundation of an exceptional and consistent customer experience begins and ends with perfect order fulfillment. That goal is described by the Supply Chain Council1 as a discrete measurement defined as a percentage of orders delivered to the right place, with the right product, at the right time, in the right condition, in the right package, in the right quantity, with the right documentation, to the right customer, with the correct invoice.
How well does your company do in meeting this definition? The answer might surprise you. According to a Bain & Company survey, 80% of companies believed they provided a superior customer experience, but only 8% of their customers agreed1.