Dairy Farmers of America (DFA), a cooperative owned by over 13,000 dairy farmers, faced rising operational costs, low SAP utilization, and fragmented planning processes that relied heavily on spreadsheets. Partnering with Reveal, DFA embraced a supply chain transformation powered by Reveal’s oVo® methodology. By empowering teams to fully leverage existing SAP capabilities, DFA improved visibility, reduced manual effort, and drove significant performance gains—including a 54% reduction in overdue demand and a 44% drop in overdue supply. Today, DFA is managing by exception, not by reaction, and turning SAP into a tool for sustainable growth.

The Challenge

DFA was grappling with rising operational costs and lagging productivity caused by siloed processes and an underutilized SAP system. Key planning activities—including capacity, production, and materials management—were handled manually via spreadsheets, leading to inefficiencies, limited visibility, and poor schedule attainment. With demand data not integrated into SAP and a lack of standardized planning practices, the organization struggled to align supply with demand, plan effectively, or make confident, data-driven decisions.

The Decision

Recognizing that the root of the problem wasn’t SAP itself, but how it was being used, DFA chose to partner with Reveal to close the gap between system potential and operational reality. The cooperative needed a partner who could go beyond configuration—someone who could unlock business value by transforming how teams engage with SAP. Reveal’s reputation for delivering measurable outcomes through practical education, governance, and supply chain integration made them the ideal choice.

The Transformation

Using Reveal’s oVo® methodology, DFA embarked on a cross-functional transformation that reshaped its supply chain operations from the inside out.
Key initiatives included:

• Empowering teams with education on SAP functionality, best practices, and tools
• Integrating supply, demand, and production planning directly in SAP
• Establishing ownership and accountability around master data
• Implementing capacity planning, production scheduling, and shop floor alignment
• Creating cross-functional, process-aligned teams to manage by exception
• Aligning KPIs with strategic business goals using standard SAP reporting

This comprehensive approach ensured not just system adoption—but operational ownership and sustainability.

The Results

DFA’s transformation delivered measurable, strategic outcomes:

• 54% reduction in overdue demand
• 44% reduction in overdue supply
• Full implementation of demand-driven planning and MRP execution
• Improved capacity scheduling, leveling, and material availability
• Increased use of SAP real-time reporting and analytics
• Greater data accuracy and visibility, enabling faster, better decisions
• Significant reduction in spreadsheet use and operational risk
• Governance model established to support continuous improvement and executive alignment

DFA’s journey proves that the key to operational efficiency isn’t replacing SAP—it’s unlocking the profit already hidden within it. By transforming how teams use SAP and aligning processes around best practices, DFA reduced risk, boosted performance, and positioned itself for long-term success.

Ready to turn SAP into a strategic asset? Let Reveal help you close the gap between system capability and business impact.