DeLaval, a global innovator in sustainable dairy farming, was struggling with inventory excess, stock-outs, and a growing reliance on manual workarounds outside of SAP. By partnering with Reveal, the company realigned business rules, activated key SAP capabilities, and improved operational maturity through targeted education. The results speak for themselves: a 20% reduction in inventory, 65% fewer planning exceptions, and a supply chain that now drives—not drags—business performance.

The Challenge

Despite its leadership in smart farming innovation, DeLaval’s internal supply chain faced critical inefficiencies:

• Purchasing and stock movements weren’t properly recorded in SAP
• Inventory accuracy was unreliable—leading to excess stock, dead inventory, and frequent stock-outs
• Lead times between plants were inconsistent, creating fulfillment delays and customer dissatisfaction
• Users didn’t trust SAP, operating manually outside the system
• Safety stock and reorder points were misused, worsening planning accuracy
• Master data and business rules no longer reflected actual procurement processes
• High manual intervention drained time and tied up working capital

Simply put, SAP was being underutilized, and the business was paying the price.

The Decision

DeLaval knew they didn’t need more tools—they needed to unlock the full value of the system they already had. Reveal was selected for its ability to close the performance gap between SAP’s potential and how users engaged with it.

The choice wasn’t just technical—it was strategic. Reveal’s ability to deliver sustainable, measurable outcomes by aligning people, process, and system was the differentiator.

The Transformation

DeLaval’s journey began with Reveal’s oVo® Operating Value Optimization process—first in Germany, then in the United States. This comprehensive engagement included:

• Hands-on education for buyers, planners, and executives to boost SAP fluency and trust
• Daily Process-Aligned Teams (PATs) established to collaboratively address planning exceptions
• Reconfigured MRP strategies and aligned master data to reflect current procurement realities
• Targeted analysis using SAP’s built-in tools to identify top movers, high dead stock, and slow turnover items
• Refinement of business rules, reorder points, and safety stock logic to align with customer service goals
• Alignment of KPIs with strategic performance objectives to measure and sustain gains

The result was not just a more efficient supply chain—but a more confident and data-driven organization.

The Results

• Inventory reduction approaching 20%
  Lower carrying costs, reduced waste, and freed-up working capital
• Over 65% reduction in exceptions
  Faster, more reliable planning and fewer manual interventions
• 50% decrease in overdue elements
  Improved fulfillment reliability and customer satisfaction
• Standardized and simplified procurement processes
  Eliminating complexity and increasing transparency
• Customer service measurement implemented
  Supporting service-level accountability and performance
• Full alignment of KPIs with business strategy
  Turning SAP into a strategic performance asset

DeLaval’s transformation proves what many companies are just beginning to realize: the value isn’t in more systems—it’s in using existing systems to their full potential. Reveal helped turn SAP from a burden into a competitive advantage—unlocking hidden profit and delivering sustainable supply chain performance.

If SAP feels more like an expense than an asset, it’s time to discover what Reveal can unlock for you.