Pure Fishing, a global leader in fishing tackle, faced growing pressure to improve delivery performance and warehouse efficiency. Manual processes, outdated system use, and limited SAP capabilities were stalling progress. To unlock profit trapped in their operations and prepare for SAP EWM, they turned to Reveal. By optimizing warehouse management (WM), streamlining master data, and enabling SAP-led exception-based operations, the company cut order processing time by 95%, increased warehouse capacity by 16%, and improved service levels by 43%—while laying the foundation for future S/4HANA success.

The Challenge

As demand surged, Pure Fishing’s warehouse operations were falling short. Despite investing in SAP WM, the company still relied heavily on manual workarounds, disconnected spreadsheets, and custom code. This created operational inefficiencies, poor data trust, and an inability to scale or automate. Critical challenges included:

• Excessive order processing time
• Inefficient pick and put-away strategies
• Poor inventory visibility and layout
• Underutilized SAP functionality
• Low employee confidence in system-driven processes

The business needed a clear path to improve performance—and position itself for the move to SAP EWM.

The Decision

Pure Fishing selected Reveal not just for our SAP expertise—but for our ability to drive measurable, sustainable business outcomes. Reveal’s unique approach to supply chain optimization bridges the gap between SAP’s potential and how teams actually use it. By focusing on user enablement, system-driven practices, and unlocking value hidden in existing tools, Reveal offered Pure Fishing a low-risk, high-impact roadmap to transformation.

The Transformation

Reveal led a warehouse optimization initiative grounded in business-first thinking. The journey included:

• Reconfiguring WM and cleaning up master data to eliminate customizations
• Implementing standard SAP functionality to replace spreadsheets and manual workflows
• Designing efficient inbound/outbound flows through strategic storage type and location setup
• Rolling out exception-based monitoring to enable proactive decision-making
• Training users to increase adoption and confidence
• Preparing system and process readiness for future SAP EWM migration

By aligning operations with SAP best practices and empowering teams, Pure Fishing turned SAP from a cost center into a strategic asset.

The Results

The transformation delivered rapid, tangible results:

• 95% Faster Order Processing: New pick and put-away strategies cut processing from 2 hours to just 6 minutes
• 43% Fewer Delivery Delays: Warehouse activity monitoring resolved bottlenecks and improved customer service
• 16% Increase in Warehouse Capacity: Enhanced capacity planning optimized space for high-demand inventory
• Improved Inventory Accuracy & Accountability: Automated transfers and smarter storage boosted visibility and control
• Operational Readiness for SAP EWM: With a strong foundation in place, the company is primed for scalable growth

Pure Fishing’s success proves that supply chain excellence isn’t about investing in more tools—it’s about unlocking the full value of the ones you already have. By closing the gap between SAP capability and daily usage, Reveal helped Pure Fishing gain speed, efficiency, and confidence.

Is your team underutilizing SAP? Let’s uncover the hidden profit in your supply chain.