Huntsman Performance Products, a global leader in chemical manufacturing, faced a fragmented supply chain with siloed planning tools, poor SAP utilization, and unreliable customer service. By partnering with Reveal, they turned SAP into a strategic asset, enabling end-to-end integration, empowered users, and measurable operational improvements. The result: a 7% inventory reduction, 60% drop in overdue demand elements, and a more agile, data-driven supply chain ready to meet global demand.

The Challenge

Despite having SAP, Huntsman’s Performance Products division struggled with fragmented planning, disconnected tools, and a lack of system trust. Critical processes—such as production, supply planning, and data management—operated in silos, resulting in:

• Low SAP adoption and manual workarounds
• Disconnected planning tools across geographies and functions
• Ineffective use of MRP-generated orders
• Delays in customer responses and unreliable fulfillment
• Frustrated employees and excessive manual intervention
• Lack of data integrity and transparency

These challenges eroded operational efficiency and made it increasingly difficult to meet customer expectations.

The Decision

Huntsman knew that fixing tools alone wouldn’t drive change—they needed a partner who could align their people, processes, and SAP system around a unified business vision. They chose Reveal for one key reason: our proven ability to close the gap between what SAP can do and how teams actually use it.

As their VP of Supply Chain put it: “Reveal is a team of people who understand business, understand SAP, and how SAP can help you run your business. My level of trust in Reveal is very high.”

The Transformation

Working side-by-side with Huntsman’s global teams, Reveal applied its proprietary oVo® methodology to enable a sustainable supply chain transformation:

• Delivered targeted, cross-functional education on SAP tools, reports, and best practices
• Established process ownership for master data management and optimization
• Integrated end-to-end planning within SAP—eliminating disconnected tools
• Created global Supply Chain Planning Hubs to centralize demand and supply balancing
• Implemented Process Aligned Teams to tackle daily operational challenges directly in SAP

This wasn’t just a system tune-up—it was a cultural shift that put SAP at the heart of business operations.

The Results

Huntsman’s investment paid off with measurable, sustainable outcomes:

• 7% reduction in average inventory levels—freeing up working capital
• 60% decrease in overdue demand and supply elements
• 46% fewer exception messages, increasing planner efficiency
• Single source of truth: full SAP adoption across the business
• Faster, more accurate responses to customer queries
• Empowered users and managers with clearer data, improved visibility, and smarter decisions
• Demand-driven planning through SAP’s MRP functionality
• Improved material and capacity availability accuracy

SAP is no longer an underutilized tool—it’s now the engine of a connected, agile global supply chain.

Huntsman’s story proves what’s possible when SAP is treated as a business enabler—not just an IT platform. By partnering with Reveal, they unlocked performance hidden in their operations, empowered their teams, and redefined what their supply chain could deliver.

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